Clean label

Consumers are paying more attention to the health aspect of food, which has driven the development of clean label products. Consumers are more attracted to simple labels. The impression among consumers is that such products are processed to a lesser degree. The clean label concept is about eliminating chemical related names and E numbers. The result is a cleaner and shorter list of ingredients on the final product labelling.

Fewer E numbers in the list of ingredients of the end product...
The majority of Flinn products are available in a clean label version.